I’m sure you already understand the benefits of smartphones and tablets, in fact, I’m sure you already use them in your day to day lives.
We are now using these devices in many different ways with Mobile apps being part of a phenomenon that have changed the world we live in.
If you are old enough to recall huge computers or games consoles then you will know that mobile apps are an amazing step forward. It usually takes less than a minute to download them and about that long to learn how to use them!
Recent research shows that end users will download 22.7 billion apps this year but more important than that is the fact that people are spending more and more of their time on mobile apps, many of them are your customers and prospects! In the last year, mobile searches have skyrocketed by 500 percent. In the US, 81 percent of people with smartphones are conducting mobile searches every day.
What many businesses don’t understand is that an App is one of the most pro-active platforms available to them to communicate with clients, potential clients or employees and push notifications are ideal for pushing instant updates and offers at the touch of a button.
The mobile app economy is still in its infancy, even though its collective market value will very soon exceed the GNPs of many countries. For a small business, these apps provide a huge opportunity and can be a cost effective way to stay ahead of your competition and increase sales.