You’ve been using social media to fuel your start-up for quite some time now. You have even used your social media accounts to sell your products too. So, what’s the next step in really allowing your company to take of the ground? The answer is quite simply this – e-commerce. An e-commerce app allows your customers to shop your products in the comfort of their own home or on-the-go!
Here are our top favourite benefits to using e-commerce:
Expands your audience
The larger your online presence, the more likely you are to discover and appeal to new audiences. An e-commerce app with attractive content will help you reach a wider spread audience and increase sale conversions.
Works hand in hand with your social media
Linking to your e-commerce app from your social media platforms (and vice versa) can drive traffic to your app and even increase your followers too!
Tailor your customers experience
E-commerce apps allow you to tailor the user experience to each individual customer. Features such as ‘Customers Who Viewed This Item Also Viewed’ or ‘View Your Last Viewed Items’ encourage users to revisit the app and specific items they’ve already expressed interest in.
Saves money on overheads
Before moving your company into its first store, an e-commerce app will increase your sales and save you money on overheads, while you find your feet. Your app will be a great way to avoid the costs of staff, utilities and rent while increasing your brand awareness and building a loyal customer base.
Increases brand recognition
E-commerce apps not only make purchasing more convenient for your customers, they also improve your online presence. This in turn increases your exposure to your audience and builds better brand recognition.