With the number of apps in the leading app stores reaching 3,840,000 last year, it’s hard to know how to stand out in the competition. If you don’t use analytics in your app – you’re truly missing a trick.
Below are our a few of our top tips on how to really make the best out of your analytics:
Analyse Your Scroll Depth
Use your analytics to see how far your users scroll down on your app. This is a great way to understand what your audience find interesting in your content and what makes them tap out of your app.
Track Conversions In Depth
Monitoring conversions in as much detail as possible allows you to be able to plan any further marketing plans as effectively as possible. How often has the user has visited the app before making the conversion? What’s the average time spent on the app before the conversion is made? What time of day are conversions made the most?
This allows you plan any online advertising or promotions to be timed as effectively as possible.
How are your users finding your app initially? If you’re receiving a lot of traffic from certain sources are there any similar sites or spaces you can utilise? Keeping your eye on user acquisition data also allows you to make sure you’re not appearing on any unwanted sites that may result in poor quality users accessing your app.
There are so many great ways you can use data to drive the marketing of your app, which is why it’s essential to have in-detail analytics installed. Without analytics, your likely to fall way behind your competition – and believe me there’s plenty of it.